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Saturday, December 19, 2009

Promoting Your Music

Obviously the days of the demo tape seem as distant as the gramophone but when it comes to promoting your music you’ll be spending more time at your computer then anything else. When promoting your music you will be competing against thousands of others who are just like you, trying to make it big. If you and or your band are looking to generate interest, the first thing to do is make sure you have a tight unit dedicated to promoting your music . Knowing just how to promote your music will determine the difference between you playing in a “so-so” or even terrible venue or the place that you really had your eyes set on performing at. The choices that you make when trying to promote your music will ultimately prove whether or not your career will soar or plummet, because the most important reason for promoting your music is to attract potential fans. In doing so, the future of your music career will either be you playing for packed crowds or playing for smaller, obscure groups. When deciding to promote your music, there are four possible words of advice to follow. Firstly, keep tabs on your image. The face of you yourself or your group will largely play out how successful you will be among possible fans. When promoting your music , image is not just important for fans to see but also for potential record companies. By setting yourself out there as a good group to work with, recording companies will be more prone to choose your group, because they can see the potential for a good working relationship and sales from a group who really strives to promote a good and inviting image of themselves. A recording company will tend to have much more confidence in a group that is self-aware of their image. Secondly, mailing lists are extremely important in promoting your music , because this is the way that you can get your music to all the important people that you need to. Keeping some level of organization in your own music business can ensure better success in the long run. Promoting your music involves getting the general public to play a role through radio, television, newspaper, magazines, or billboards and signs. The media will help you to get your music and the name and image of your group out on the circuit. Then, when you begin to get more of the media’s support, you will more likely be able to be taken seriously as a group promoting your music . Finally and most importantly when promoting your music , you must establish a group of people dedicated, knowledgeable, and supportive of your group, who is willing to get the word out about your group on the streets so to speak. “Word of mouth” is absolutely crucial when deciding to promote your music . Having an actual group of people within the your business will bridge the gap between regular fans who want to follow you and listen to your music and those who want record, sell, and advertise your group and music. By taking note of these few words of advise, you and your group will be able to effectively and knowingly be able to properly promote your music

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